Creating a Business Plan

by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. This article is part of a series. It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without having to plan out every detail in advance. That said, there can be tremendous value in …

Going Full-Time

by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. Only 3% of people ever achieve the dream of starting their own business. A common statistic is that 80% of new businesses fail in their first five years, and of those that succeed, 80% of them fail in their next five years. …

To Plan or Not To Plan

by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. In the Association of Shareware Professionals newsgroups, we often discuss whether or not it’s worthwhile to create a business plan for one’s shareware business. There is often much confusion about what level of planning is appropriate for small companies in our rapidly …

If No Independent Developers Are 100 Times Smarter Than You, Then Why Do Some Get 100 Times the Results?

by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Several months ago I decided to conduct an informal but lengthy study of successful shareware businesses. The primary question I asked was this: Why are some shareware developers more successful than others? I looked at dozens of shareware businesses with sales ranging from only a few …

Conducting a Project Postmortem

by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. Given all the responsibilities that shareware authors face, it isn’t surprising that they seldom take the time to conduct project postmortems. A postmortem is a procedure whereby you summarize a project’s history and analyze its positive and negative aspects. The goal of …