I fly kites, make video games and do other fun things
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. Why is it that some shareware developers seem to be hugely successful in financial terms, growing their sales from scratch to generate tens of thousands of dollars in income, while the vast majority struggle to generate even a handful of sales? The …
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. Of all the things you can do to increase your sales, one of the highest leverage activities is attempting to increase your products’ registration rate. Increasing your registration rate from 1.0% to 1.5% means that you simply convince one more downloader out …
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. Bunker Hunt, a man who rose from a bankrupt cotton farmer in the 1930s to a multi-billionaire when he died in the 1970s, was once asked during a TV interview what advice he could give to others who wanted to be financially …
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. Part of a series. When asked during an interview how he managed to reach the top as a professional bodybuilder and Hollywood actor, Arnold Schwarzenegger replied with a single word, “Drive!” All great success ultimately begins with an idea, but what makes ideas become reality is …
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. This article is part of a series. One of the best ways to increase your shareware sales is obvious: release a new product. Of course, this is much easier said than done. But what if there were a way to develop and release a new product …
Gamedev.net is starting a challenge forum, and the November 2017 challenge is to re-create Pong. The full rules on the site are here, with instructions for what must be included. I’ve written a few Pong clones over the year, so thought this would be a fun challenge to implement. All total this took about ten …
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. This article is part of a series. You worked hard to create a quality product. You promoted it using every means at your disposal: submitting to hundreds of download sites, soliciting reviews, issuing a press release, improving your web site, creating a compelling shareware version, and …
by Steve Pavlina, founder of Dexterity Software. Reproduced with permission. This article is part of a series. In my corner of the software industry, I will work from six months to a couple years to develop and release a new computer game. I can sell sequels or expansion packs, but I generally cannot sell upgrades as …